Client: Shopper Trak
Event: Annual Sales Conference
Type of Event: Conference
Pax: 40
Days: 3 days
Conference Venue: NH Collection Grand Hotel Krasnapolsky
Location: Amsterdam, Netherlands

Scope Of Role

Delegate Management

Free Venue Finding

Event Project Management

Travel Management

Exhibition Management

Analysis on ROI


To find a destination that would work as a global hub for delegates flying in from all over the world. We also had to consider where the client had offices, Berlin and Paris were contenders for this but Amsterdam was chosen as hotels and restaurants offered better value for money and better flight links.

Key Objectives

Working as an extension of the client’s team the key objectives they set for this event were:

  • Ensure easy access for delegates attending from Asia, America, Europe and UK, and by doing so reduce any additional spend on accommodation pre/post event.
  • Select a venue that showcases Amsterdam enabling first time visitors a chance to explore and experience the city but also includes all standard hotel amenities recognised by a global audience.
  • Deliver an inclusive event for all attendees – allowing them time to bond and network.
  • Provide an engaging and memorable team building activity for all delegates to network, work as a team and most of all, enjoy it!

The Solution

By selecting Amsterdam as the destination, flights were easily coordinated allowing delegates to share transfers, therefore reducing the cost.

Canal bike treasure hunt was selected as a team building activity. This split delegates into teams each on a mission to complete various challenged whilst discovering the city at the same time.

Restaurants in the city were chosen, the first very informal and traditional Dutch cuisine allowing for people to “get to know” one another

The second night was more formal and hosted in a private room, this allowed for the photos and videos taken during the spy rally to be shown


“I wanted to say a MASSIVE thank you on for all your efforts before and during our recent Conference. Your calm maturity is so reassuring and nothing is too much trouble.  Not only that but you are a pleasure to work with and I enjoy being able to drink a cocktail or two in your company. Your planning, budgeting and liaison is ever efficient and always prompt.   And you deal with challenges, stress, niggles quickly and effectively – particularly when the waiter is ignoring me you take away so much of the stress and legwork and for this I thank you!”


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