07 Sep Retailer
Type of Event: Annual Incentive Programme – Long and Short haul
Days: 4 days & 3 nights
Conference Venue: Columbus hotel, Monaco
Scope Of Role
Reward & Recognition
Free Venue Finding
Event Project Management
Analysis on ROI
To deliver an incentive programme that would allow two levels of qualification. Tier 1 would be for the top 10 dealers in the UK and would be a long haul destination for 7 days; Tier 2 would be a long weekend break for 10 runners up in a short haul location. Both destinations needed to be aspirational and provide winners with experiences that they wouldn’t normally experience even if they holidayed at the destination. An element of leisure also needed to be included.
Working as an extension of the client’s team the key objectives they set for this event were:
- Select destinations for each tier with “wow” feeling in both location and activity
- Create engagement and improve take up for following years programme
- Provide delegates with a high quality service and aim for all feedback in this area to be over 95% positive
Monaco was selected as the tier 2 destination, staying at the contemporary Columbus hotel. A vintage car rally in open top vehicles was arranged, taking the guests into the mountains and then back along part of the Grand Prix route and finishing with a parade through Casino Square. Helicopter transfers to / from Nice airport added to the luxury feel of the weekend.
Tier 1 winners enjoyed a Californian tour of San Diego and Los Angeles, before driving through the desert to Las Vegas. San Diego allowed a couple of relaxed days for guests to acclimatise and have the option of visiting the clients factory; Los Angeles provided shopping opportunities at the largest outlet in the state, followed by a reception at the global HQ. All suite accommodation was arranged at the Cosmopolitan Hotel in the heart of the Vegas Strip. The highlight of the trip was a fleet of private chartered helicopters taking off from the Strip and flying to the Grand Canyon. Taking in the Hoover Dam en route for photos, the helicopters landed in a private area at the bottom of the Canyon for a champagne brunch, they then landed at the top of the Canyon allowing those feeling brave to do the Skywalk and have some free time, before flying back into Vegas and along the strip at dusk.
“We have been working with Autograph Events for over 5 years, during this time they have delivered our annual incentive programme.
There is a complex amount of planning that goes in to all the trips from arranging the travel and visas, sourcing unusual experiences off the beaten tourist trail, and looking after all winners before and during the trip.
In addition, they also manage our training events, product launches and awards evenings, all of which is delivered seamlessly.”